Brighton Dynamic from The Skiff "What's a project you're excited about right now?" It's one of the best questions you can ask when you meet someone in almost any context. It beats "So, what do you do?" every time, and you're far more likely to remember the answer. I love asking it when I meet people at The Skiff, at meetups, or at conferences. I’m curious to hear your answer to that question. So...What’s a project you’re working on that you’re excited about? I’ll go first. I’m currently (and...

Brighton Dynamic from The Skiff I’ve been reading the updated and expanded edition of one of my favourite books, Deploy Empathy. It’s a practical guide to interviewing customers that I often recommend to clients. Though it’s written for people building software products, its lessons apply to any business. The new edition introduces the Four Forces model from Jobs-to-be-Done theory. It got me thinking about reframing what I've learned from talking to people like you when considering coworking:...

Brighton Dynamic from The Skiff I heard something troubling recently – twice, from two different people. They thought The Skiff had closed, or that we’d changed hands during the pandemic, like other workspaces that didn’t make it. Bonkers, right? The truth is, The Skiff’s in the best shape it’s been in over five years. Honestly, I think it’s better now than when we had a bigger space. We’re actually plotting what version 5.0 of The Skiff might look like. Next year will mark the company’s 20th...